Vietnam Customs said stronger engagement with leading global e-commerce companies would help it keep pace with developments in the digital economy and study advanced regulatory models.
The agreement, signed on Thursday between the ministry''s Agency for Domestic Market Surveillance and Development and the national postal operator, broadens cooperation beyond market inspection to include logistics, e-commerce, digital transformation and modern distribution systems.
The Vietnam E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade introduced the Law on E-commerce and Decree 248/2026/NĐ-CP, which details the implementation of the law, at a conference in Hà Nội on Thursday.
Despite record trade and budget revenue in the first half of 2026, Lạng Sơn remains overly dependent on border commerce and must develop higher-value industry and tourism, the Prime Minister said.
E-commerce has become a major driver of Việt Nam''s digital economy, prompting tax authorities to shift from traditional taxpayer-based management to monitoring actual transaction data and revenue flows.
Việt Nam’s fashion industry is poised for a new phase of growth as e-commerce adoption accelerates, though businesses must overcome challenges in branding, sustainability and digital transformation to fully capture the opportunity, speakers said at a conference on June 19.
Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.
As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and a more favourable business environment.
The National Competition Commission said it would continue monitoring fee policies across the e-commerce sector and require platforms to ensure transparency, fairness and healthy competition while avoiding unreasonable burdens on sellers and consumers.
The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
Indonesia remains the region’s largest market, although its growth is beginning to slow, while Việt Nam, the Philippines, Malaysia, and Thailand are emerging as some of the fastest-growing e-commerce markets in Southeast Asia.
From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.